As social media platforms are gold mines to get qualified leads and boost sales, it is important to optimize your social media profile and get the most out of it. Social media optimization can assist you in improving your marketing strategy to convert leads into customers for your business.
It will help you establish your brand, and your company would get more exposure and attract more leads. Brand awareness helps in connecting with the audience and creates a loyal customer base.
You can increase engagement with your audience on different social media platforms by optimizing your campaign.
Social media platforms that can improve your reach to the target audience are Twitter, Instagram, and YouTube.
Why Twitter?
Twitter boasts of having over 350 million monthly active users, and more company owners are optimizing their Twitter profiles for their businesses and tapping into Twitter’s diverse marketing opportunities.
Google uses social media signals to assess a website’s ranking using metrics such as tweets, shares, and views, all of which influence the website’s ranking.
You can optimize your bio, header image, and hashtags on Twitter to drive leads and sales.
1. Bio
When optimizing your Twitter bio, keep in mind that you only have 160 characters. You must write a bio in which each character counts and aids in improving your search ranking.
A relevant and compelling bio for your Twitter profile would leave a lasting impression. Often, in your bio, make sure to emphasize your brand’s identity. It will help you attract your target audience.
Also, don’t forget to include a link to your website. Even though it is a no-follow link, it carries the authority and trust of Twitter to Google search bots for your website.
2. Header Image
Think of a header image to a magazine cover. Change it on a monthly basis to correspond to the editorial calendar.
Use visuals to tell a story about what is going on with your brand that month. For example, use feature images of a new product launch, a trade fair, the staff, a book launch, a featured article, or even a holiday or special event.
If you want to get discovered in an image search, optimize all images using branded keywords for image file names.
Another way to increase your leads and sales is to use promotions and discounts as header images.
3. How to Use Twitter Trending Hashtags
A trending hashtag is something that is already viral. It may have gone viral because it is related to a news story or pop culture, or it may have gained traction after being posted by an influencer. Maybe it is trendy just for the sake of trending – that is the magic of viral content.
You can take advantage of any Twitter trending hashtags that your audience uses and are relevant to your services or products. Use it when it is trending, or you may lose an opportunity to get quality leads.
Use content and hashtags together. Nobody will engage it or understand a viral hashtag if you just tweeted it. Because of your content, people can connect with you or click on a link to your content.
Another platform that you can use to get more sales for your products and services is Instagram.
How to Get More Instagram Followers
With more than 1 billion monthly users and an ultra-smart algorithm, Instagram provides a huge opportunity to companies and creators to increase their following count and sales.
Getting more followers to your account in a competitive environment like Instagram may not be that easy. Here are some tips to increase your Instagram followers.
1. Optimize Your Profile for Search
A major change that came into the limelight in the Instagram app is a keyword search.
Previously, whenever someone types a keyword, the search algorithm would populate hashtags or accounts containing that keyword. Now, if you type a keyword in the search, you can see names, posts with captions, or bios containing the keyword.
Use your brand name, product, or service in your bio. It greatly improves your chances of appearing at the top of search results when someone searches for a keyword related to your business.
2. Use Instagram Reels
Reels is Instagram’s latest video feature that is similar to TikTok. You can record and post video clips for up to 30 seconds on Reels.
On Instagram, you could only see feeds from your followers, but Reels has changed all that. Users can see Reels not only from their follower accounts but also from all other accounts. It is a game-changer in the making.
Sharing your Reel on your feed and Explore page is a great way to expand your reach well beyond your current followers and potentially go viral in the process.
You can gain more followers if you have a knack for creating funny, educational, or creative 30-second short videos.
YouTube is another social media platform that offers a great opportunity to establish your brand as an authority and sell your products and services.
How to Optimize YouTube
Searching for keywords in SEO tools such as Ahrefs and SEMrush is the first step in YouTube optimization. After identifying the keywords, name your video file with the keyword.
The first thing people notice while searching for videos is the title. If your title isn’t relevant enough, you may not rank for the keyword and miss out on getting tens of thousands of views.
So, name the title of your video with relevant information. Use the keyword you want to rank in YouTube in the title of the video.
The next is to optimize your video description. Though you have the option to write a 5000 character description for your videos on YouTube, the search results only show 200 characters of the description.
So, optimize your video description with relevant information like content with keywords, call to action or links to your websites and social profiles.
Wrapping It Up
The importance of social media in digital marketing cannot be overstated.
You can use social media optimization to get the best out of your marketing campaign. Optimizing your social media profiles can help improve the marketing strategy that would help you build your brand name and attract qualified leads to your business.