Due to the increase in competition and rising demand for content writers, creating quality content is no longer challenging. Almost everyone is publishing good content. Creating good content has become a norm, and producing it is no longer good enough to outrank your competition.
So, how can you set yourself apart from the field and improve your content? The solution is to create 10x content, a term coined by Rand Fishkin of Moz.
What is 10x Content?
You may think that if your content is above average, you may be able to rank on Google’s first page. Unfortunately, that isn’t always the case.
Getting ranked high in Google is largely determined by two factors: quality content and the number of links pointing to it. Apart from meeting the quality criteria, 10x content can earn high-authority links.
If you want to outrank your competitors, you must create articles 10 times better than your competitors on Google.
With 10x content, the chances of ranking high on Google increases exponentially for a given keyword compared to sites with good content. Also, the probability of getting quality links pointing to your site and social shares is more with 10x content than sites with inferior content.
What’re the Criteria for 10x Content
Though it’s not necessary to meet all the criteria, content should meet some of the criteria to fall under the label 10x content. Here are some of the criteria for 10x content.
1. The Content Provides a Unique User Experience
Regardless of what you think, your readers are the ultimate judges of the quality of the content you create. They consider the more unique the content, the higher the standard, but you need to find out how to set yourself apart from the competition. You can achieve this by creating high-quality, unique content with interactive visuals to make your web copy and articles engaging and memorable.
The content should provide a seamless experience to the readers. The content must load quickly and conform to every screen size. Your blog, which hosts your content, should follow the best web design practices to provide a unique user experience.
2. Use Different Metrics to Define Quality
What is quality content? A single metric can’t be the deciding factor to adjudicate the content to be of the highest quality. The reason is that the readers measure the content’s value in several ways. Listed below are measurable qualities they might be looking for in an article or a blog post.
- Is your content answering the questions that your readers are searching for on the Internet?
- Is the content detailed enough to satisfy your readers’ curiosity?
- Do you have enough evidence to back up your claims?
- Are you using visuals effectively?
If you want to provide high-quality content to your readers, you must address each of the above-said points.
3. Create Trustworthy Content
You can’t ask readers to take you seriously if your brand doesn’t exude an air of authority. Make sure to demonstrate that you have subject matter expertise by writing about it often and include links to websites to back up your claims.
4. Useful or Interesting
It’s possible your 10x content may not be helpful and interesting, so it has to be one or the other. While an objective analysis of a celebrity may not include many life hacks, it may pique people’s curiosity.
A blog post on “How Billionaires Manage Their Time” on time management by following a few time management tips, on the other hand, might not be very interesting, but it’s doable. Make sure the content is either interesting or useful. If possible, do both.
5. Create Content That Evokes an Emotional Response
Create content that makes readers “feel” in a way. They don’t have to cry tears of joy, but they should be pleased by the effort at the very least. They should be impressed with your expertise and dedication to the topic.
If you’re writing on a more light-hearted subject, your article should elicit at least a few laughs. If you’re creating an article about a life hack, your readers should be happy that you’re providing them with something that can make their lives simpler.
6. Optimizing Your Content
You must fulfill several criteria to rank at the top of Google’s search engine results pages (SERPs). Based on approximately 200 parameters, Google bots evaluate the content and select content that will help users the most on its first page. The content that’s optimized the best and most useful to the readers often ranks first on SERPs.
Once you create a great blog post or an article, you should optimize it for both search engines and readers. Optimize for search engines to rank and for readers to convert into customers. The optimization can include using a URL-friendly title, high-quality compressed images, the focus keyphrase in the content in decent numbers, and a proper meta description.
Optimize the article before publishing. Otherwise, the article won’t be called a 10x content.
If you want to optimize your content further, you can include tables, charts, infographics, and other informative features. The features must be self-explanatory and simple to comprehend for your audience.
The content’s quality is critical for ranking on the first page and attracting organic traffic. In recent times, 10x content consumes the limelight as one of the popular forms of content creation. You can describe 10x content as “10 times better content.”
Try to create content that’s 10 times better than your rival’s content on the topic. As a result, you can create content that’s 10 times better than your competitor’s content that ranks among the top three in search engine rankings.
While creating content that’s 10 times better than normal content is more difficult, the effort would be worthwhile when you see the end product. With the 10x content model, you can get ranked on the first page or even first place using authoritative source links, videos, images, and materials your competitors don’t use.
The benefits of creating 10x content outweigh the input costs and make you stand out as an authority in your subject.